The whole idea of a VSCO girl got its start in a way that people who were in college when Facebook was invented (e.g., me) have trouble grasping. VSCO gained prominence with its in-app suite of features that allow users to edit with preset filters and tools. VSCO is a family of aesthetics named in reference to a photography app called VSCO (formerly known as VSCO Cam), created by Joel Flory and Greg Lutze in 2011. What does "sksksk" mean? One of the most popular phrases used among those who identify as VSCO girls is “sksksk,” which is used to express amazement, shock or excitement, according to Know Your Meme. The app lets pictures look like they were taken with a film camera. It allows users to capture photos and edit them with preset filters and tools. It is an app that was created in California in 2011. May I introduce you to: Fjällräven's Kånken, the official VSCO girl backpack. They all wear them and they're all the exact same brand. And if you've seen those girls, you've probably also seen one of those candy-colored, square-shaped backpacks. VSCO girl “transformation videos” – another trope of the trend – also tend to feature girls putting their hair in messy buns and eating avocado toast, before admitting that, actually, perhaps they were a little bit VSCO to begin with.Every Single VSCO Girl Has the Exact Same Fjallraven Kanken Backpack. Commonly used phrases such as “ and I – oop” – a reference to the drag queen Jasmine Masters – as well as “sksksk” (a phrase often attributed to black/stan Twitter, which represents a sort of typed shock) are often amplified within parodies. Like all the best subcultures, VSCO girls have their own language. YouTuber Emma Chamberlain, off-duty Ariana Grande and even Princess Diana have all been said to subscribe to the trend. Buzzfeed likened VSCO girl style to that of The OC’s Marissa Cooper, “except the girls wearing the look are too young to have heard of The OC”. VSCO girls look as if they are always on holiday, but their aesthetic is the opposite of the Fashion Nova-heavy, super-contoured look associated with Instagram influencers. Brands such as Brandy Melville, Urban Outfitters and the backpack favourite Fjällräven also get a mention. Parodies and “starter pack” memes tend to reference oversized T-shirts, pukka shell chokers, Hydro Flasks, scrunchies (usually several), “ugly” shoes and Carmex lip balm. VSCO girls certainly have “a look”: laid-back, beach-ready, youthful. Add the teen popularity of shortform video-sharing app TikTok, where VSCO girl impersonations are rife, and you have a meme. Being a VSCO girl is often embraced and mocked by those who subscribe to the trend. In the last year, it has become shorthand for a particular type of teen: typically white, wealthy and eco-conscious – the Cut succinctly described it as “manic pixie ecowarrior”. The name is derived from the photo-editing app VSCO (say “visco”), a kind of Instagram 2.0 in which everyday images are given added poignancy with filters. Until then, here is what you need to know: What is a “VSCO girl”? T his week, the New York Times published an article advising on what to do when your tween wants to be part of the “VSCO girl” trend – a sure sign that parents have cottoned on, and the trend will be “ovah” by Christmas.